About Una Johnston

I assist brands with integrating into the SXSW event as a whole or help define and target areas to focus their marketing efforts.

Ensuring my clients easily navigate the entire process of attending and producing events at SXSW is challenging and fulfilling. Client success is at the heart of this role and my extensive knowledge of SXSW can help clients navigate SXSW in the most time efficient and cost effective way. I am an experienced Senior Business Development Manager with a demonstrated history of working in the entertainment industry. I am skilled in Production Management, Event Management and Marketing. I am a BA Hons graduate from Limerick Institute of Technology and have 40 years’ experience as an event manager and  business development professional. I firmly believe that SXSW 2022 should be the first conference of choice for the creative industries in UK & Ireland.

What opportunities are there at SXSW for me to achieve my business and creative goals, such as:

• Share my brand’s message with a diverse audience

• find new international business opportunities

• create a customised brand experience

• connect with existing clients from around the world

• build out my creative team

• launch a new product or service in the US

• connect with tech, music and film industry experts

• showcase my music to influential tastemakers

• screen my film to smart, enthusiastic audiences

• be recognised as a thought leader

• pitch my startup for validation and investment

• generate a media buzz